November 19, 2008 by John Dickinson  | 3,873 views | Comments (9)

Fox Classics is always a great client to work for simply because I get to work with some great movie footage. This project completed by myself and Dan Creighton was created completely in After Effects and took us about 8 days. As usual when I’m approached to undertake this type of project which – required a deal of rotoscoping, I request an edited base from the promo producer. Getting the right shots cut properly to the music is vital to creating an emotive piece (as was the case with Fox Classics Image Spot and Bond Classic Bond). And it’s no good importing a bunch of shots into After Effects and trying to cut them together there, that’s not what After Effects is designed for. Better to use a non-linear editor such as Premiere Pro or Final Cut Pro (this was cut on Avid).

Watching the spot you’ll notice that some shots have been rotoscoped and some haven’t. We decided to roto key shots and leave the more complicated shots in the background, and did so for two reasons: it saved a lot of time and cutting all the shots out would have removed much of the character and charm, leaving the whole thing kind of sterile. Notice how the rotoscoped shots have been used either side of the other shots to hide their edges. I always feel with this type of animation that you are taking the viewer on a journey, which must appear seamless, otherwise it upsets the flow. 

As usual for Fox Classics the color palette had to be orange, black and white. I used a range of effects to get the poster-style look and adjusted each shot individually to get a uniform look and feel across the entire spot.  Watch movie

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