The Business of Design is a series of discussions and interviews focussing on business development and communication with specific reference to the graphic design industry.
Fast-track your professional success by learning how to use Twitter as a business building tool. Get the edge online as John and Robin openly and candidly share their detailed Twitter strategies and tactics – giving you the inside scoop on what works and what doesn’t.
There’s one thing that most people are very tempted to do when confronted with a boss, customer or colleague ‘from hell’ – but it’s the worst action you could take. Watch this episode to learn how to handle this career-limiting temptation. Read more…
Do you work with a boss who makes your job hell? They’re argumentative, aggressive, critical or even hypocritical – or just a lousy communicator. Then don’t miss this episode loaded with smarts on empowering you to take control. Read more…
If there was one thing you could do that would make an incredible difference to your success, you’d want to know it – wouldn’t you? Then don’t miss this episode as John and Robin focus on identifying success secrets and magic bullets. Read more…
Do you ever find yourself suffering the effects of overwork – even doing what you love? This episode takes a frank and honest look at the damage working crazy hours can do to your business – and your life – and how to handle it. Read more…
Do you ever find yourself overreacting to feedback from others about your work? Then don’t miss this essential episode as John and Robin discuss powerful ways of handling your toughest critics.
Read more…
Do you or anyone you work with have perfectionist tendencies? Then don’t miss this critical episode as John and Robin discuss the key differences between a ‘perfect’ job and a profitable job. Read more…
Ever thought about working with your brother, sister, partner or best friend? Then don’t miss this riveting episode as John and Robin get personal and talk candidly about the synergies and pitfalls of this most sensitive topic, to reveal what has to happen to make it work. Read more…
Do you need to come up with a new name for your business, product or service – one that people love to promote to their friends and colleagues? Then tune in to this BOD and get a simple checklist to help you quickly and easily choose a super-strong name. Read more…
Are you ready to make that next great leap in your career, take on a bigger, more challenging job or stretch yourself to much more ambitious and exciting work? Then this BOD will give you just the boost you need to jump with confidence to that next level. Read more…
Thinking of starting your own business, breaking into a new industry or switching careers to pursue your dreams? Then this BOD is for you. When John’s creative passion meets Robin’s diamond-tipped commercial focus,
the result is a treasure trove of tips, tricks and ideas to get you off to
a powerful start. Read more…
When it comes to influencing people, a confident approach is essential. This week we look at the three beliefs that are essential to maximizing your ability to sell with confidence. Read more…
Getting others turned-on about your ideas is critical to building your income. This week we look at the five key skills that motivate people to want to buy from you, stick with you and recommend you to others.
Watch Discussion (21min, 43MB)
Missing this BOD discussion could cost you dearly. This week we give you an amazingly simple tool to immediately boost your spending power and control. We also give you a highly effective way of asking for a discount.
Watch Discussion (13min, 28MB)
This BOD discussion is for anyone who loves to spend money. Uncontrolled spending is one of the most effective ways to destroy your business. In part three of this cheeky series, we review the 14 symptoms of uncontrolled spending. Ignore them and you’re guaranteed to fast-track financial catastrophe. Watch Video Discussion (17mins, 19MB)
One of the most tempting marketing tactics in business is to offer a discount. It’s so easy to do, it generates excitement, lots of traffic and quick sales. So what’s wrong with that? Everything! Join us for a gloves-off debate about this touchy subject and learn why discounting is such a dangerous word.
Watch Discussion (18min, 25MB)
So often we hear the question asked: how much should I charge clients? In this hard-hitting discussion, we tackle the issue of pricing head-on. An essential commercial skill is to be able to price your work in a way that maximizes your profit. We give you three key questions to help you do just that. Watch Discussion (12min, 32MB)
This is the second of three critical Business of Design discussions that focus on building your profit-ness – your money making muscles. In this cheeky but frank discussion, we look at how people who are busy, talented and creative often minimize their income by ignoring eight essential revenue builders.
Watch Video Discussion (9 minutes, 24MB) Read Robin’s post and download the checklist pdf
This is the first of three critical “The Business of Design” discussions about how to build your profit-ness. Your pro-fitness determines your wealth. More specifically, it’s the condition of your wealth and the extent to which you are able to thrive financially, no matter what the economic circumstances. Read more…
In episode 4 of The Business of Motion we look at the four ways to recognize the too-hard basket, an imaginary place where we put everything that’s too hard to deal with right now. Read more…
In the last episode of The Business of Motion we explored the importance of passion and how it can be your communication super power. Like fire however, passion can be dangerous. In this discussion Robin explains the 3 ways passion can hinder your communication and damage relationships. Read more…
Your comments posted in response to The Business of Motion have been fantastic and we’ve decided that we will “jam” those that can add extra value to Motionworks followers. In Episode 2: The 3 Skills That Determine Your Income, Cameron wrote “…you forgot about lying as a key skill”. Jamming this comment generated an important discussion. Read more…
When people ask me what it takes to be a success in the motion graphics industry I always reply that one must have a passion. In this second episode of The Business of Motion we explore the importance of passion and how it can be your communication super power. Read more…
Being a top motion graphics artist requires a high level of technical expertise, but technical skill alone is not enough. In this first episode of The Business of Motion we start with the fundamentals by discussing the 3 key skills that all of us must understand to be successful in our careers. Read more…