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Developing a Direct Mail Campaign

Marketing your business can take many paths. You may advertise in newspapers, magazines, on billboards, or any number of venues. One of the most lucrative ways to make your company stand out is by implementing a direct mail campaign. Properly planned, a direct mail campaign will increase revenue, introduce your business to new customers, and [...]

By | July 23rd, 2016|Marketing|Comments Off on Developing a Direct Mail Campaign

Recent Research Shows Direct Mail Outperforms Email

Paper may not be a thing of the past after all. Direct mail still garners more response than email in the digital area, according to an email survey and transactional data analysis by the Direct Marketing Association preformed in April 2012. Over 29 billion emails were analyzed - along with 2 billion online display impressions [...]

By | July 23rd, 2016|Marketing|Comments Off on Recent Research Shows Direct Mail Outperforms Email