I was the program director for a small nonprofit organization for many years. I quickly learned the importance of a good marketing plan on achieving name recognition, volunteer support and successful fund-raising endeavors. Social networking has become a great vehicle for marketing. Many businesses and organizations fail to recognize the power of social networks. Here [...]
For the first time in three years, Facebook has unveiled a redesigned newsfeed aimed at improving the mobile user experience. The overhaul, which was widely expected, confirms that the social network of more than one billion members has come to view itself as a predominantly mobile platform. Shortly after Facebook's announcement Thursday, business leaders, retail [...]
It is no mystery that social media is fast approaching becoming one of the most affordable and effective ways for businesses to market their products and services. Companies like Best Buy, Proctor & Gamble and Coca-Cola have all benefited from this marketing phenomenon, which just a few years ago was delegated to personify computer geeks [...]
Social media marketing sounds like a highly specialized, technical concept. In actual fact, it is based on sheer common sense, and once the basics become clear, it is found to be just like any other online marketing techniques used for making money. It is also referred to as SMM in short. Social Media Marketing is [...]