Search Engine Optimisation Basics
Before you hire any anyone (or a company), or even if you are thinking of doing it yourself, you need to know the basics. Understand what Search Engine Optimisation is, the fundamentals of how it works and different industry terminology.
If you are looking to do it yourself, then it’s pretty obvious you need to start with the basics. But, it is also very important if you are hiring an outside SEO firm to do it. The reason? Because of the rapid growth in the SEO industry, it has attracted all types, particularly in the last few years. If you understand the fundamentals of SEO, you will know if you are getting what you’re paying for, whether it’s being done right, and that your business is not going to get hurt down the track.
Also, probably most importantly, work out whether it is going to give your business the return that it needs to justify the expense.
Would you like to do some of the work yourself?
Honestly, a good experienced SEO professional will do a better job. But, we can show you a few things that will put you ahead of 95% of your competition. This is because most sites out there have paid little to no attention to SEO, and half the ones who have, have done a bad job of it.
In our tutorials, we are going to show you the basics from initial keyword research, to more advanced things like link building techniques. We will also give you some pointers on what not to do so you can avoid any nasty surprises.
It is aimed at the SME owner, not the SEO professional. It is intended to give the basics to someone with no knowledge of search engine optimisation, and give them some practical advice that they can implement immediately.
Start here > >
Selecting a SEO Service Provider
Every company you speak to is going to tell you they are the best at what they do and and they will have some pretty compelling reasons as to why. Know what questions to ask, and what to look for when selecting a service provider.
SEO can be a substantial investment. You need to make sure that you are going to get your money’s worth and that you are not going to face any issues in the future when the next big Google update occurs. For more help in finding the right SEO consultant, try the page below and read through the service providers section.
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The Basics Condensed: In a rush? Try these first…
SEO (in our opinion) is the most valuable, high impact way of acquiring new customers and building your brand online.
Having said that, when done right, it is not a dirt cheap option if you are getting a quality service, but it is cost effective due to it’s power. A good service provider will be able to guide you in terms of what you can expect for your spend. read more. Read More >>
Cost: As mentioned previously, search engine optimisation is not a cheap service. Be wary of anyone offering packages for $100 per month – some even less.
A good entry point is around $300 to $400 per month. This will get you a reasonable effort on your Local SEO from a decent service provider.
For more national businesses and businesses that require more growth, then you should budget for $750 + per month. More extensive campaigns can easily run into the thousands.
Timeframes: The effects are not instant. If you need instant results, you may need to look at other marketing methods like Google Adwords.
You should start to see early results though in the first month. This may be some increases in keyword ranking and small traffic gains. In 2 to 4 months you will see more progressive gains in rankings and traffic. After 4 months you should be seeing a definite ROI and be hitting campaign goals. See more here. Read More >>
Content on Your Site: the content you your site is what tells the search engines what your site is all about. It tells them what industry or niche you are relevant to and what keywords you should be shown for.
Links to Your Site: Links to your site in effect act like votes for you site, pushing it up the search results. Basically, out of 2 very similar sites, if one has 2 links and the other has 10 links, then the one with 10 links will be shown higher. There are other factors, and not all links are equal but you get the idea. Read More >>
A location search term is one where the person making the search is looking for results from a particular geographic area – generally products or services within a certain area.
Local searches are targeted using similar methods to regular search but there are a number of other elements that really need to be in order.
Local search results also often look different to regular search results as the contain the local search listing results known as the “Local Results Pack” and a map for the listings. Read More >>