Outside the Box
Using common citation sites is of course important to citation building, but creating citations outside of the norm will have a greater effect on Google SERPs. No-follow sites are still good for your sites authority so don’t be afraid to use sites like Craigslist in your citation building plan. Adding these citation building techniques will help you build more high quality citations.
Local Real Estate and Realtor websites often include ultra-local information on a neighborhood level. This neighborhood information often includes places to eat, shop, photos and walk-ability scores. The Real Estate Agents are often looking for positive content to host on these pages which makes it a great place to submit a write up on your local business. If your business is in one of the neighborhoods listed on these sites you could get a listing as a local business.
Hold Regular Events Onsite or Sponsor an Off-Site Event
Hosting a monthly event at your business location will allow you to post your event and NAP to popular local news and Event sites or national event services like Eventbrite. Here in Denver, The Denver Westword Calendar takes submissions for local events.
Sponsoring an off-site event will provide similar benefits to holding your own. Most sponsors are allowed a business listing or write up on the event page. Sponsoring a race, library event or dating event is likely to lead to brand building and citation building.
Job Board Citations
Job sites often allow you to post for free and there are hundreds of job categories you can post in. Remember to leave a NAP citation at the bottom of your job listings on these sites. You can also post internship positions on school websites for similar NAP citation results.
Coupons are another great way to get your citation listed. Look for local coupon sites in your area and you’ll find dozens of places you can post your discounts (and citations). You could also reach out to local apartment complexes or senior housing facilities (depending on your clientele) with an online coupon that they could embed on their community’s website.
Using these local citation ideas will not only help build online citations it will also help your brand gain exposure locally. The options are only limited by your imagination.